For this project, I designed a series of illustrations and social media assets to support InkyGoodness’ online Summer Sketchbook Challenge, an initiative for their illustration community. The campaign materials were created both to engage the existing community network and to attract new participants.
Inspired by the season, I developed a playful visual theme centred around summer and the beach. I designed a set of cheerful, beach-based animal characters who are not only enjoying the sunshine but also capturing their creativity by sketching in their own sketchbooks. This lighthearted and vibrant direction reflected the spirit of the challenge, celebrating creativity, fun, and community.
Inspired by the season, I developed a playful visual theme centred around summer and the beach. I designed a set of cheerful, beach-based animal characters who are not only enjoying the sunshine but also capturing their creativity by sketching in their own sketchbooks. This lighthearted and vibrant direction reflected the spirit of the challenge, celebrating creativity, fun, and community.
